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The web site had the following in the web site, "Popular Melbourne Primary School Disco specialist, Top-Notch, services all areas of country and regional Victoria including the Yarra Valley, Dandenong Ranges and the Mornington Peninsula." I noticed that the web site stated " A professional primary school disco service which combines quality sound equipment." They also said " To give your students an event theyll remember all year. Why not call 0417 014 173. To discuss your own primary school disco? About The Primary School DJ." The meta header had Primary School Disco Melbourne as the first optimized keyword. This keyword is followed by School Discos, School Fundraiser, and Primary School DJ Specialist which isn't as urgent as Primary School Disco Melbourne. The other words primaryschooldisco.top-notch.com.au uses is Melbourne. School Disco Melbourne.Primary School Disco is included and could not be understood by search crawlers.